media relations / social media campaigns / event production / brand ambassador / digital content

we get the job done!

Specops Launches frigo with freshpair.com on the today show

FreshPair CEO Launches Frigo on NBC Today Show

SpecOps client FreshPair.com introduced us to Frigo and we delivered for both clients. Matthew Butlein, CEO of FreshPair, appeared on the Today Show to discuss the new $100 underwear about the hit the US market. For over three years, until the company was sold, SpecOps secured hundreds of national media hits for FreshPair.com.

 
 

   

Media relations

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sports illustrated launches chris paul's game vision by INNOVATION.

specops secured 4 feature articles for the launch of game vision. sports illustrated, business insider, forbes and cnbc. we also oversaw the social media campaign and post launch outreach.

 

newspaper business profile

Vitamin World Featured in Newsday

Twelve months after Vitamin World separated from NBTY and became its own entity, the company hired SpecOps to start an aggressive corporate media program.Two months later, Vitamin World was featured In Newsday (Sunday Edition Business with a two-page profile)

 

digital video production

HACKED! too busy (EPS. 1) 

hacked! episode 1. too busy: some people are just too busy to take cyber security training seriously, and the consequences can make you crawl under your desk. 

For Cyber Security Awareness Month, specops created, produced and directed and 8-part digital series for  Inspired eLearning. HACKED! takes a light hearted approach to draw awareness to the world of cyber security education. "Too Busy" (episode 1)

event production & pr

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 national underwear day - times square nyc

 FreshPair.com, the owner of National Underwear Day, tapped SpecOps to create the ultimate event... and we did. We secured Times Square, the permits, a partnership with iHeartRadio and The Guinness Book of World Records and then invited thousands of people to try and set the World Record for the largest gathering of people in their underwear. While we didn't break the World Record, we did secure over 500,000,000 media impressions.  

newspaper feature

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Acacia Research CEO Featured In The Los Angeles Times

SpecOps and Adam Handelsman represented Acacia Research for over six years, and the founding CEO was one of the primary reasons we stated our firm. When he retired, we needed to introduce a new CEO with a new vision, and we secured a feature with the Los Angeles Times. Over the years, Acacia was featured in 10 Wall Street Journal and Reuters stories, as well as a frequent guest on CNBC, FOX News and many other news outlets.

 

client promo reel

Rudy Reyes

distinguished USMC RECON Marine who served in Afghanistan, Iraq and other areas of conflict. His Battalion was featured in Evan Wright's novel Generation Kill, which later became an award-winning series on HBO. Rudy was the only member of his unit to play himself in the series. He has gone onto star in his own History Channel special (Apocalypse Man), authored Hero Living and is currently a brand ambassador and actor. 

digital video production

HACKED! the it guy (EPS. 2)

HACKED! episode 2. The IT Guy:

Mr. CEO wants to protect his company but doesn't listen to the it guy. let's see what happens. 

For Cyber Security Awareness Month, specops created, produced and directed and 8-part digital series for  Inspired eLearning. HACKED! takes a light hearted approach to draw awareness to the world of cyber security education.

event management & Public relations

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REVOLUTION wear launches frigo in nyc 

SpecOps was hired to launch Frigo in America at the last minute. The original top-5 agency failed and the hired guns were called in. The three day event launch party featured celebrity appeareances by 50 Cent, Timbaland, Derek Jeter, Darryl Strawberry, Tyson Beckford, hundreds of others. The launch was featured in the Wall Street Journal, NY Post Page Six, GQ, and many others. 

red carpet media relations

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Will Castro (Unique Rides TV Show) With Adam Handelsman

There is only one GodFather of custom rides and he is Will Castro. His show Unique Rides started it all and its current version is now entering season 2 on Velocity. And, there is now one else that Adam would trust to build his personal Jeep.  

 

 

wall street journal profile

The largest social media destination for young women, We Heart It, hired SpecOps to secure national media coverage. The company teamed up with Kevin Jonas (Jonas Brothers), co-CEO of Blu Marketing. We delivered with a feature in the Wall Street Journal. Link to the feature: https://www.wsj.com/articles/we-heart-it-teams-up-with-the-blu-market-to-expand-social-networks-reach-1464879600      

WE heart it featured in the Wall Street Journal

The largest social media destination for young women, We Heart It, hired SpecOps to secure national media coverage. The company teamed up with Kevin Jonas (Jonas Brothers), co-CEO of Blu Marketing. We delivered with a feature in the Wall Street Journal. Link to the feature: https://www.wsj.com/articles/we-heart-it-teams-up-with-the-blu-market-to-expand-social-networks-reach-1464879600

digital video production

HACKED! who hacked us? (EPS. 3)

HACKED! Epsiode 3. The hacker: We all think the hack originates by an evil state run organization but in reality it could be anyone, anywhere. see who really hacked the team.

For Cyber Security Awareness Month, specops created, produced and directed and 8-part digital series for  Inspired eLearning. HACKED! takes a light hearted approach to draw awareness to the world of cyber security education.