successful companies & entrepreneurs Don't follow, they lead. they know it takes bold ideas & work ethic to stand apart from the competition. why expect less from a marketing communications firm?
if you're done with traffic jams & road rage, join us off the beaten path. you'll enjoy the fresh air.
It all started when...
Adam Handelsman and Mackenzie DeLuca created SpecOps Communications to address today’s ever evolving communications landscape. We knew the one dimensional public relations approach was done and the only way to properly build brands was to offer a unique set of strategic media & digital relations, social networking and content creation services.
Communications’ campaigns must be focused and implemented in a swift, nimble and highly proficient manner, all designed to produce results; not billable hours.
We work with Fortune 100 global corporations to start-ups, public companies to private companies, and organizations hailing from the consumer, B2B, health & wellness, technology and CSR sectors. These companies turn to SpecOps not only for creative and strategic thinking, but for the actual work required to execute!
At SpecOps Communications, we are solely focused on listening to and addressing our client’s needs, creating campaigns with accuracy, and achieving actionable results with accountability. We ideate. We execute. You WIN!
Adam Handelsman, President
Adam definitely beats to different drum. He is a hands-on marketing & media generalist who truly understands today’s media landscape and how to secure impactful results. His career is built on results and he is driven by the belief that it’s only about what people say about you, not what you say about yourself. Over the past 25 years, he has been fortunate to work with incredible people, brands, companies and organizations, and even a few of his heroes such as Ray Bradbury, Dick Schaap, Stephen Pressfield, Maj. Ralph Peters and Nick Bollieterri. Those early days of cutting his PR chops were instrumental to his future success because it taught him the basic skills that very few use today… communicating with a voice rather than being totally dependent on email. With a background that transcends both the client-side and agency worlds, Adam has led PR and media programs for a wide range of emerging brands to Fortune 100 corporations. He experience includes creating the Starbucks "Green Team", directing Philips Van Heusen's "Save Ellis Island" campaign, implementing General Electric's "Hire Our Heroes" campaign, along with leading programs for Evian, World Gym, Shopping.com, Merck, Nice Systems, EDS, Patina Restaurant Group, Guardian Angel, Cardinal Health and Mercantile Capital Group. In 1996, while working as an Account Supervisor at a NYC agency, he created the Starbucks Coffee “Green Team” in the process of trying to figure out how to generate positive coverage for the company. He wrangled twenty-five employees to clean up Morningside Park in New York City for ‘Earth Day’. It turned out to be a little bigger than he originally thought. The Parks & Recreations Commissioner at the time, Henry Stern, joined the event and sang happy birthday to the Earth, surrounded by Starbucks employees, on a fledgling Fox News Channel. The segment hit in 100 markets. Prior to founding SpecOps Communications, Adam served as the Managing Director at Lippert/Heilshorn & Associates (LHA), EVP; National Director of Strategic Media Relations for Cohn & Wolfe, and was the EVP & Partner at 5W Public Relations. In the dot com era, Adam was the Director of Public Relations at Netpulse, creator of the Internet Powered Workout, headed by Thomas Proulx (co-founder of Intuit and author of Quicken). At Netpulse, which was one of the original place-based advertising networks, he personally secured over 3000 media hits in three years. Prior to Netpulse, he held positions at two New York based public relations’ firms. Handelsman began his PR career at the Avon Books, a division of the Hearst Corporation.
Adam loves to fly-fish, drive his Jeep (anywhere) and spend time with his wife and two daughters. In the fall he can be seen every Sunday agonizing on the couch watching his Jets.
Mackenzie DeLuca, Executive Vice President & Partner
As Executive Vice President, Mackenzie keeps Adam focused while managing the firm’s day-to-day account direction and event programs. Her responsibilities include overseeing staffing and client services, while driving ideation, social media strategy & content creation, message development and campaign implementation that leads to the generation of results. As team leader, Mackenzie directed the two-month long (with no sleep) production and implementation of Freshpair's National Underwear Day event in Times Square, which yielded over 500 million media impressions. She also ran point on Money2020 at the Aria in Las Vegas, which drew media attendance across multiple verticals and markets, and secured over 1 billion media impressions. Prior to launching SpecOps Communications, Mackenzie worked at Lippert-Heilshorn and Associates, Inc. There she provided strategic media counsel to a diverse account base while actively securing top-tier media placements in a wide array of mainstream and vertical based outlets. She launched her career with an internship at 5WPR and supported account teams with research and the authoring of communication materials. During her internship, she actively pitched accounts and secured media placements for clients such as Gurkha Cigars, Kopali Organics, SNAP Interactive, Ladies Who Launch, and Bradley & Montgomery Advertising.
Mackenzie holds a Bachelor of Arts in Communications with a focus in Public Relations from Kansas State University. In her free time she can be found creating memories with her husband and their two dogs, and cheering on the New York Giants.